A few weeks ago, I participated in a really cool online mini-course that focused on photography for your brand. The challenge was the mastermind of Jessica Sunshine, brand photographer extraordinaire.
It was such a fun and enlightening experience, that I wanted to revisit it today to encourage you to check it out!
First: What is brand photography?
According to video strategist Jessica Freeman (different Jessica!) of Jess Creatives, it is this:
"Brand photography is a professional photography session that is designed to create a series of custom ‘styled images’ for your website and social media that’s purpose is to create a cohesive visual that represents your brand."
When Jessica Sunshine put together her website for the course, "Photography Your Brand," she says:
"Gorgeous images that express WHO YOU ARE. Just be you. That's the most important thing to remember in the photos of you for your business. But, how do you do it? How do you know what to show? Let's Get Creative. That's what we do in PYB. You will transform your business from BLAND to BRAND."
So fun, right? Needless to say, I was excited to get started. As a startup biz, it's hard to budget for professionally-shot photography. It seems like a luxury. (But I have been swayed: it's a MUST! More on that, later.) So I was eager to find ways to take better photos, AND work with what I've already got.
In the course, Jessica gave us manageable assignments and checklists, which she supported with the WHY behind them -- along with a fun and engaged Facebook group for more in-depth chatter. She gave us formulas for helping to capture more of ourselves within the future images we may take, and the ones we may already have and decide to share.
Here are a few of the images, graphics, and supporting captions that I worked on over Jessica's course. I feel they bring out more of who I really am, what my beliefs are, and what my business goals are:
Fun, right?
I encourage you to think about your branding photography -- and maybe even finding some selfies you don't totally HATE -- and seeing how you can repurpose them to inject more of yourself into your brand.
Do you have any tips for capturing your own personal brand via photography?
Comment below!
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