IS ANYONE READING PAST
YOUR FIRST 125?
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According to the Social Report, the best Instagram character length is under 125 characters so that it can be seen when someone is scrolling through their Instagram feed.
If it's any longer than this, people will need to click “See more”. Unless they're dedicated, they might lose attention. You've probably noticed this when scrolling. Some people don't get to the point or grab you with a "hook" right away with those initial 125 characters -- and therefore, you never see their actual caption unless you click 'see more'.
You can certainly write more than 125 characters, but if you don't snag someone's eye with that opening line, the rest of your caption doesn't matter b/c it won't be seen unless they click on “see more”. You're putting time/effort into writing those captions… if you want them to be seen, be strategic about your opening line! Don't waste space with emojis and blank spaces.
Headlines are headlines for a reason!
MAKE YOUR FIRST 125 CHARACTERS COUNT.
Save this email for reference later, or share it to spread the knowledge.
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P.S Join one of my upcoming Virtual Study Halls!
These are silent sessions are where anyone who wants to can hop onto Zoom with us and dedicate time to work on something that moves your business forward. IT CAN BE ANYTHING! By setting aside dedicated time to actually do it, chances are it will actually happen. Plus, there's the accountability factor and the visual that you're not alone.
Want the full details & Zoom info?
*New Virtual Study Hall dates announced regularly!
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